Whether they are based in Australia or anywhere around the world, the goal for almost any business that exists is to make the business owners or shareholders more money. To achieve this goal, businesses need to generate greater revenue than they expend. This is a seemingly simple principle, and in many ways it in fact is. There are many things that a business can do to generate more revenue, and there are many things that they can do to limit their expenditure, and for most businesses, finding the correct balance between these two things is one of the most critical elements to the success or failure of a business.
One of the biggest costs for many businesses is the packaging the utilise to store and ship their products to their customers. For many businesses, they see this as an opportunity to cut costs and reduce overheads and to do this many companies will choose to ship and store their products in basic, plain and simple cardboard packaging. It may not be immediately obvious to many people, but there are many great reasons to actually increase spending on packaging as a tool to generate further revenue, even in an environment where controlling costs is critically important, and these reasons can often more than justify the expense of sourcing customised packaging based on what result it can achieve for the business.
– Display – A basic, plain brown cardboard box gives little or no information about what is inside. It does basically nothing to draw a customer’s attention to the product. A custom designed and printed box is the polar opposite of this. Custom cardboard packaging is designed to prominently display whatever product it is holding and to make the product more visually appealing to its intended customer. Providing custom packaging for a product is one of the best ways to increase the amount of that product that is sold overall.
– Graphics – The ability to easily add graphics to customised packaging boxes is another key advantage that is offered. The graphics that are applied to customised packaging can be used to talk about the product or to very effectively build product and brand awareness. Adding aesthetically pleasing and engaging graphics is a powerfully way to catch garner a potential customer’s attention and entice them to buy that product.
– Protection – Customised cardboard packaging can be custom designed to fit the product to its exact specifications and can also utilise an insert that can be included which can also provide greater protection for the product. This means there is far less chance of the product being damaged during transit or storage and this can greatly reduced credits on damaged stock and a loss of customer satisfaction when products arrive damaged.
Whilst there can be little conjecture that customised packaging is generally more expensive than plain or basic packaging, there can also be similar doubt about the ability for customised packaging to help offset this higher overhead cost by acting as a valuable sales and marketing tool which can overall drive greater sales and of course greater revenue for a business, helping them achieve that goal of driving a greater profit and financial result for the business overall.
Contact Us at Express Packaging today to discuss with our expert staff cost effective ways for your business to grow sales and generate more profit through utilising customised cardboard packaging in your business.