In today’s marketplace, no longer are product boxes designed and built to simply protect the goods they house during transport. Today, more and more businesses are realizing the value of using customized setup boxes to hold their valued products as customers learn how to shop primarily with their eyes. Unlike ordinary and plain cardboard boxes, setup boxes with design and features that highlight your product will help boost sales because they speak to your customers.
Here are the things that your custom setup box is saying about your business whether you are aware of it or not:
Your Business is Unique
When you take the time to create packaging boxes that are attractive and completely different from your competitor, you are showing the world that your brand is unlike any other. Considering the high-level of competition in the market, any business who makes the extra effort to be original and unique is far more likely to be noticed.
Your Business is Sophisticated
Try placing your product in a traditional brown box and one in a custom setup box and send them out for evaluation by random consumers. It goes without saying that the product in the plain box is more likely to be considered cheap or lower quality and the one in the setup box would be perceived as more sophisticated and likely to be of higher quality and therefore able to justify a higher price.
Your Business Cares About Details
When your packaging is as wonderful as the product inside, your clients will appreciate your attention to detail. Whenever a product is presented in high quality packaging it becomes a reflection of the product inside that packaging and the high level of care and work that has gone into making it. This says to your customers that your brand cares about the products they make right down to the finest details. A business who does its best in everything, even in little things, will always encourage a loyal following.
Your Business Manufactures the Best Product
Presenting your product in elegantly designed setup boxes shows how much you value the items you produce. Take note of the millions of views that unboxing videos receive online through various social media channels. Their popularity is a testament to how packaging matters to consumers more now than ever. Numerous customer surveys also support how the adage, “Do not judge the book by its cover” do not apply when it comes to marketing your product. Continue improving the design and features of your packaging boxes and your customers will hear what they are saying.