The impression a brand makes on its customers is often almost as important as the actual quality and condition of the products itself. An engaging and effective brand image can have a profound impact on customer behaviour. Most customers in today’s marketplace choose to purchase products manufactured by companies that are able to develop a strong brand image through the years even if similar goods with better quality from competitors are available, simply because the brand has strong recognition and a positive reputation.
There are many ways a business can improve its brand image with their consumers. Some of these methods are expensive and require a long process before they yield results, but there are also techniques that can be utilised during product shipping that can help your brand get the attention it needs.
Here are some ways your business can improve your brand image during shipping:
Package every product in a custom shipping box.
Consider the impact that your product will have on your suppliers and customers when it arrives in a custom designed and engaging box that talks about your brand and share a message with your consumers. When this is done effectively the effect can be profoundly positive, especially if your competitors are delivering their products in plain or bare packaging. Suppliers and customers are far more likely to perceive good value and higher quality in a product if the packaging it arrives in gives that impression too.
Consider using custom shipping tape.
To help make your brand name and product more noticeable and engaging you can also consider using custom shipping tape that will greatly complement the design and look of your custom printed shipping boxes. The overwhelming majority of customers these days are always drawn to products and packaging with high aesthetic value and will almost always choose to purchase these products more frequently.
Make use of custom shipping bags when they’re needed.
For smaller or more fragile items like accessories and books, you can also consider using custom shipping bags that call out or highlight your company logo and colours. You can also take this one step further by completing the elook by using coloured tissue paper, ribbons, and other trimmings that will bring a smile to your customer’s face.
The ideas above are just some of the simple ways you can improve your brand and market your products at the same time.
Contact Us at Express Packaging to discuss these ideas along with other ways that our experienced team can help you improve your brand presence with custom printed packaging boxes.