Customer surveys in today’s market consistently turn out the same results loud and clear around how packaging directly affects their decision to purchase. When a business places a product into the marketplace in a customised packaging box that is designed specifically to appeal to the target customer it greatly increases the chances of a customer purchasing that product.
Even for businesses who have achieved success previously with plain packaging boxes, it can still be extremely beneficial to invest in customised packaging boxes that can work to help boost your brand and give your products perceived added value to your target customers. When considering sourcing customised packaging from a trusted cardboard box manufacturer like Express Packaging, it is important to first consider the following points to help make the process run smoothly:
What are the Needs of The Product You Want To Package?
Corrugated cardboard packaging boxes can vary enormously in materials, size, shape, texture, thickness, durability and many other aspects and the simplest way to uncover what packaging boxes would provide the best fit for your product is to first identify your core product needs. For example, if your product is highly valuable or particularly fragile then you would likely need a thick corrugated cardboard material that can easily protect and secure the product in place in reduce vibration during handling and shipping. If you are a business who regularly ships your products to customers or suppliers directly then you should also consider sourcing a cardboard in composite with materials that will reinforce the box and help to ensure the product enclosed within remains in good condition.
What Budget Have You Got To Package Your Products?
Any business organising the production, sale and distribution of a new product should first consider a budget for that project and as part of that budget allocate a realistic budget for how much you are prepared to spend on packaging for that product. This information is critical when you first meet with a custom box manufacturer as they will be able to quickly advise if that budget is realistic to meet the needs of your core product goals and the shipping, handling and sales process the product will have to endure. This will give you an opportunity to reflect that advice in an updated budget.
What Design Would Likely Appeal To Your Target Customers?
It is critical for any business to consider their target customer and what would appeal to them when it comes to considering the design process for the packaging of your product. Do you know that a simple colour can influence your customer to buy or reject your product? In some surveys, it has been uncovered that something as seemingly simple as a colour can in some cases have an 85% impact on why a customer will initially consider a product. Aside from simply colours, it is important to consider a design that will showcase the brand or product clearly and professionally whilst also maintaining a level of simplicity for the end user to engage with.
For any business, taking the initial time to consider the factors discussed above will greatly enhance the chance of that business sourcing the best possible customised packaging boxes as well as ensuring that the process runs smoothly and efficiently. Customised packaging boxes with clever and engaging designs can not only help your products arrive to your customers more safely and securely, they can also provide an extremely valuable sales and marketing tool to help your business engage with more customers and sell more products.